Real Estate Services Elevated with Digital Marketing
At KO Websites, we’re always excited when a client entrusts our Bay Area online marketing company with building a digital strategy that doesn’t just look pretty, but drives real business. Our recent project was designing and developing a full-featured, lead-optimizing real estate website for Cris Hernandez, and we’re thrilled with how it turned out.
Elevating the Brand
From the start, our goal was to elevate Cris’s personal brand. We focused on bold, clean design paired with a warm, trustworthy tone. The logo, color palette, typography, and imagery all support a modern, professional real estate presence. Throughout the site, Cris’s story, credentials, and community focus are front and center. This consistency helps build trust and recognition across his digital footprint.
Hyperlocal Community Pages
One of the most powerful features we implemented was a network of dedicated hyper-local community pages. Instead of a generic service area section, we built individual pages for neighborhoods like Walnut Creek, Concord, Livermore, San Ramon, Dublin, Pleasanton, Danville, Antioch, and more. Each page is optimized for that locale with local keywords, descriptions, market stats, and property highlights so that prospective buyers in each area can find Cris via search and feel immediate connection to their neighborhood.
Lead Capture & Conversion Focus
A great website needs to convert, not just impress. We layered in multiple conversion points; CTAs, sticky header and footer buttons, inline contact forms, lead-magnet downloads, and exit intent modals. Forms are simple and intuitive, minimizing friction. We also integrated smart lead routing so inquiries go straight to Cris in real time.
IDX & MLS Integration & Realtor Listings Feed
To power property search, the site has integrated MLS and IDX search tools. Visitors can browse up-to-date listings, filter by criteria, and drill down to specific homes. This includes a broker/realtor listings feed to surface Cris’s featured listings in a dynamic and attractive format. This gives visitors rich browsing capability without leaving the site and positions Cris as a market expert.
Core SEO Foundations
Under the hood, our Bay Area SEO company built in the essentials: clean URLs, schema markup, meta tags, alt text, and structured content. Every local community page has unique title tags and keywords tailored to that area. The blog also plays a big role in content SEO. Together, this setup helps Cris rank for high volume SEO keywords.
AI Optimization & Smart Enhancements
To give Cris an edge, we applied AI optimization tools where appropriate. This includes AI-assisted content suggestions based on trending real estate topics, image optimization, and smart internal link suggestions. AI also helps in CTAs, and tracking engagement to continuously refine performance.
Blog Publishing Page & Content Strategy
Finally, we built a robust blog publishing system as a core content engine. Cris can publish market updates, neighborhood spotlights, home tips, client stories, and more. Every post is automatically formatted, SEO-optimized, categorized by topic or community, and tied back into the local pages via internal links. Over time, this WordPress web design strengthens search authority, builds local relevance, and drives organic traffic.
Get Results with a Bay Area Online Marketing Company
This web design is more than a pretty face, it’s a lead-driven, SEO-smart, conversion-focused digital platform built to grow Cris Hernandez’s real estate business. From the community pages and integrated IDX search, to AI enhancements, SEO strategy, and content infrastructure, KO Websites delivered a solution that puts Cris front and center in the East Bay market. That’s why we’re a leading Bay Area online marketing company. If you’re a local business looking for a digital presence built to perform, drop us a line. We’d love to build something powerful for your organization.