How SSL Increases Google Website Traffic

Pigeon. Panda. Hummingbird. If these names sound familiar, it’s because they are all a part of Google’s rapid changes to their search engine ranking formula for listing websites. With the near constant Google Algorithm changes it can be a challenge to stay competitive in SEO.

But wait, there’s much more…Google’s recent update to their algorithm includes HTTPS/SSL as a mild positive ranking signal, meaning websites that use HTTPS and SSL’s will have a slight advantage. These websites will be rewarded with better SERP (Search Engine Results Page) rankings.

If you are wondering what HTTPS/SSL technology is and how it makes the internet safer, here is a quick description: This technology allows for secure encrypted connections/communications over a computer network and is widely used for shopping cart transactions and other sensitive information transmission. A user on a website that’s using SSL technology is better protected against data transmission thieves spying and stealing your data without your consent. SSL use will help protect your data on open, free wifi connections too. As the largest search engine, Google’s endorsement of HTTPS/SSL technology should expedite this universal transition quicker.

The cost of SSL’s

But as usual, security comes at cost. A website owner is required to pay an annual fee for a registered SSL certificate and there are many levels to choose from. The SSL fees range from $9 to over $400 per year.

Websites who adopt the use of SSL and HTTPS may benefit from an increase in visitor trust, plus a boost in SEO rankings from Google. That means that the SSL adaptation rush is almost a certain thing.

Do you already have an SSL? Is it any good? Test it here: Check your SSL
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