New Website Design & Complete Brand Overhaul
At KO Websites, we pride ourselves on helping businesses thrive through smart design, strategic branding, and results-driven digital marketing. Our recent collaboration with BayCo Foods, a leading B2B food distribution company serving food processors and artisan bakers throughout the Western US, showcases the full breadth of what we offer. From logo redesign to website launch, BayCo Foods brand refresh was a complete transformation. and we’re excited to share the results.
A Fresh Take on a Trusted Brand
BayCo Foods has built a reputation for reliability and quality in the healthy food ingredients industry. But like many growing companies, they realized their visual identity and online presence no longer reflected the standards, professionalism, or marketplace focus of their products and service. That’s where KO Websites came in.
We began with a deep dive into BayCo’s mission, audience, and competitive landscape. The goal was clear: to create a fresh, modern brand that communicates BayCo’s commitment to quality food ingredients, community health, and sustainability while also positioning them for future growth.
Logo, Tagline, and Color Palette Redefined
Our creative team designed a new logo that captures BayCo’s natural product focus and global sourcing capabilities while projecting a polished and trustworthy image. Accompanying the new logo is a refreshed color palette that features a vibrant, modern mix of fresh greens, warm neutrals, and deep, grounding tones. These colors help the brand stand out visually while keeping the natural and organic feel intact.
A Website as Clean and Functional as Their Products
With the new brand direction established, we turned our attention to the website, a crucial touchpoint for B2B customers researching distributors and evaluating partners.
Their older site, while functional, lacked a modern feel. Its age was also affecting load times and SEO. The new site is a dramatic departure; sleek, responsive, and easy to navigate. It puts BayCo’s mission and offerings front and center. Rich photography, video, modern typography, and intuitive user flow work together to provide an elevated digital experience that reflects the care and quality of BayCo’s products.
Modern SEO and Digital Marketing Makes A Difference
The new website isn’t just attractive, it’s built for performance. With SEO best practices baked into every page, BayCo Foods is now positioned to improve its search visibility and grow its presence among Bay Area food processors, artisan bakers, and other commercial buyers seeking trusted organic food partners.
This full brand refresh reflects KO Website’s commitment to our clients and the integrity in our work. We believe digital marketing should be beautiful, functional, and built for results. If your brand needs a refresh or your website isn’t delivering the results you expect, contact us. KO Websites is ready to help you grow, just like we did for BayCo!