KO Websites created a series of websites for Mynosys and its Canadian distributor Aequus Pharmaceuticals to launch a new medical device into the cataract surgery industry: the Zepto Personalized Cataract Surgery system or Zepto PCS™. Zepto PCS is a precision capsulotomy system that creates the most accurate, visually centered capsulotomies available as part of cataract surgery.
The flagship site, www.zeptozone.com and its two Canadian variants, found at (with an English and French version) had four key missions:
- Present Zepto PCS to the ophthalmology community and provide clinical case studies and videos to drive up interest in adopting Zepto into cataract surgery procedures.
- Provide detailed instructions to guide surgeons and staff and give country-based trainers resources for training new clients.
- Offer information in non-clinical terms for prospective patients who would be exploring cataract surgery options online.
- Offer a register of distributors, with contact information by country.