KO launches new WordPress websites for SIMMS INK, a Hayward, CA tattoo shop.

Simms Ink put KO Websites to the test with this web design project. A complex design we would have just two years ago, used Flash for the coding. But with the impending HTML5 on the horizon, we chose to build it with WordPress, staying within the HTML5 standards. Another reason for using the WordPress application was their easy to use content management system (CMS) and we needed to add an online shopping cart; another good reason to use WordPress.

The first challenge was making all the animation and roll over effects work on the home page without slowing down the website download too much. Next the client wanted custom fonts and minimal text, which always makes SEO a challenge.

Next, we needed a photo album for both the artiest and the tattoo specialist, as well as the shop tour. Then we added a dynamic “Event” page and the shopping cart connected to PayPal.
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