Category Archives: Online Marketing

Is Your Website Designed for the Latest Google Ranking Algorithm?

Mobile-Friendly Web Design Will be Preferred in Google Search Results

How does your website look on your mobile device?

Effective April 21, 2015, whether or not your company’s website is mobile-friendly will affect your Google search ranking. The announcement by the most dominant search engine in the world challenges companies to take a hard look at their websites. If they don’t want to see a drop in Google search rankings, they’ll need (if not already) to upgrade their website to work well on mobile devices. To that extent, mobile-friendly web design will play an even larger role now in SEO. Continue reading →

Start 2014 With a New Website Design

5 Tips for Refreshing Your Business Website

The start of the new year is the perfect time for new beginnings. If you are ready for a new website or updated website design, then let the new year inspire you! If you don’t want to start from scratch, it is still important to take a critical look at your business website. Here are important components to consider: Continue reading →

Content Marketing: Attract and Retain

Content Marketing: Attract and Retain Customers Through Education

Consumers are tuning out traditional forms of marketing. Think about how many people you know (maybe yourself included) who have DVR programming just to ignore the advertising on television. When playing “free” games on a smartphone, you’re accustomed to look for that tiny white ‘x’ as soon as the ad pops up. Some of us even buy the full version of the same application, just to avoid the advertising distractions.

It’s a whole different ballgame when you’re surfing the web and see “Tips and tricks for cleaning hardwood floors” or “10 ways to add value to your home;” articles that actually educate the reader, rather than trying to sell them something.

Welcome to the world of content marketing. Continue reading →