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Social Media Marketing challenges

When Should You Post to Social Media Channels?

When working on posts to social media channels, you always ask “when to post?” You need to time your posts to catch your prospects online and ready to engage. Facebook, Twitter, LinkedIn et al., will warehouse your content forever. But recency drives the algorithm bus with these social behemoths. Freshness helps the software decide whether to present your social media content in your prospects’ feeds.

What time of day works best for posting to Social Media Channels?

So, when is the best time to post to social media? As usual: It depends! Continue reading