Category Archives: General Business

General business talk, tips, news.

Does Word Count Impact Page Rank?

Arguments continue over whether you need a 2,000-word-count blog article to have any hope of earning any SEO love from search engines, notably Google. Short answer: You don’t need to hit a word count of 2,000 words with each article you write to earn search engine kudos. That is an artificial goal that makes for an easy meme.

In truth, the optimal length for an article hinges on how many words you need to fully answer a prospect’s question, and position it to be attractive to other writers to earn citations, aka “backlinks.” I have seen a useful two-point test for this, and consider it a good content writer mindset:

Did you satisfy the “search intent”?
Did you fully answer the question asked by the searcher?

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What Can You Do During the Pandemic to Grow Your Business?

Whether or not you are an essential business, the economic impact of the Coronavirus pandemic has been substantial. Grocery stores and similar businesses are thriving, while gas stations and other auto services are essential and open for business, but have seen business plummet because people are not driving. Caterers used to feeding hundreds at a time are reinventing their business models completely to offer boxed meal and family-sized order services. Sit-down restaurants are making do with take-out and delivery, while missing out on the bigger-ticket dine-in business.

How to Generate Business from Your Core Customer Groups?

Stay Active in Marketing Channels!

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KO Websites Create Agent Resource Center for Home Warranty Company

At KO Websites we understand how useful websites are as engagement tools for Business-to-Business companies (B2B) to deepen relationships with clients over time. B2B businesses rely on their websites to:

Educate clients and prospects on how to apply their products and services to gain higher productivity
Give them tools and training to expand the use of the products and services
Provide rationale and economic tools to help measure the ROI of working with the B2B business

HomeGuard HomeWarranty Opens Agent Resource Center to Better Engage Real Estate Professional Partners

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New Website for Iraqi Development and Relief Foundation Benefits from SEO Work

The Development and Relief Foundation (DRF) of Fresno, CA and Dearborn Heights, MI manages multiple charitable missions in Iraq to improve the life and opportunities for disadvantaged people. KO Websites has built a new website for the foundation to help it spread the word about its work and attract financial and in-kind support for its programs.

Search Engine Optimization the Key for Non-Profit Website Performance

The DRF came to KO with a project to develop a new website that achieved multiple missions: Continue reading →

KO Websites Builds Medical Device Product Site for Mynosys Zepto® Launch

KO Websites created a series of websites for Mynosys and its Canadian distributor Aequus Pharmaceuticals to launch a new medical device into the cataract surgery industry: the Zepto Personalized Cataract Surgery system or Zepto PCS™. Zepto PCS is a precision capsulotomy system that creates the most accurate, visually centered capsulotomies available as part of cataract surgery.

The flagship site, www.zepto-cataract.com, and its two Canadian variants, found at www.zeptocapsulotomy.ca (with an English and French version) had four key missions:

Present Zepto PCS to the ophthalmology community and provide clinical case studies and videos to drive up interest in adopting Zepto into cataract surgery procedures.
Provide detailed instructions to guide surgeons and staff and give country-based trainers resources for training new clients.
Offer information in non-clinical terms for prospective patients who would be exploring cataract surgery options online.
Offer a register of distributors, with contact information by country.

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Building a New Website? Here’s Where to Start

If you are thinking about building a new website for your business, start with domain names and hosting services.

In our previous blog, we gave the small business person tips on how to use social media profiles to get a fast start on building an internet presence. Most businesses, however, quickly move up the digital food chain to create and launch their first website.

Once you’ve decided that you need a website for your business or organization there’s a few things you need to understand. You will need a domain name, web hosting services, and web design and web development services (unless you decide to use a basic template or DIY website option).

Why Do I Need a Website Domain Name?

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6 Steps Toward Website GDPR Compliance

Bringing Your WordPress Website or Other Type of Website into GDPR Compliance

If you do business with European citizens, you know you need to get your customer data management policies and procedures in line with the General Data Protection Regulation (GDPR) that went into effect last month.

European companies are updating their policies and procedures to keep themselves on the right side of the law and avoid hefty fines for non-compliance. American companies should move in that direction, too, as it is only a matter of time before some or all of the GDPR guidelines become adopted in the U.S. Continue reading →

Questions to ask as you shop for a web design company

What questions should I ask a web design company before hiring them?

You know your business better than any web designer will, so you should create a set of questions related to your specific needs as you seek a developer to build your new website. The following questions can give you a place to start when qualifying your next web designer, no matter your type of business.

Do you have samples of websites you have built?

You will want to see some examples of the sites each design firm has built, and the right company for you should be able to provide website samples that will be similar to what you want and/or fit into your particular business type. Continue reading →

Finding the right Web Design Company for a New Website in 2018

To get the best possible website design solution for your business, you first need to understand what you need from your new website. What specific results do you need it to generate? With those questions answered, you can start to think about how to build your site.

Here’s what all websites must include in 2018:

Website Look and Ease of Use

The Home Page – your website’s home page should make it immediately clear what you have to offer your visitors. Your website home page should also offer visitors quick ways to contact you including a phone number they can click on using their smartphone, and in most cases a contact form or easy link to a page where they can submit a written inquiry or request. Continue reading →

How to Generate Business from Your Core Customer Groups?

Stay Active in Marketing Channels!

HomeGuard HomeWarranty Opens Agent Resource Center to Better Engage Real Estate Professional Partners

Search Engine Optimization the Key for Non-Profit Website Performance

Why Do I Need a Website Domain Name?

Bringing Your WordPress Website or Other Type of Website into GDPR Compliance

What questions should I ask a web design company before hiring them?

Here’s what all websites must include in 2018:

Website Look and Ease of Use

Claiming and verifying your business’ Google local search listing is one of the most essential tenets of proactive online reputation management and local search.