Content Marketing: Attract and Retain Customers Through Education
Consumers are tuning out traditional forms of marketing. Think about how many people you know (maybe yourself included) who have DVR programming just to ignore the advertising on television. When playing “free” games on a smartphone, you’re accustomed to look for that tiny white ‘x’ as soon as the ad pops up. Some of us even buy the full version of the same application, just to avoid the advertising distractions.
It’s a whole different ballgame when you’re surfing the web and see “Tips and tricks for cleaning hardwood floors” or “10 ways to add value to your home;” articles that actually educate the reader, rather than trying to sell them something.
Welcome to the world of content marketing. Continue reading



Background: Watch out what you blog about. Someone might actually read it!
MB Development came to KO Websites with the desire of getting a complete marketing make-over. From a new logo, new website, Mobile website, strong and effective SEO to full service social media marketing. “KO Websites is unique in that we have separate in-house teams dedicated to each of this clients needs.” said Ken, President at KO Websites.