KO Websites is pleased to share a link to one of our newest websites, for Colonial Mortgage and Real Estate in Castro Valley. Colonial is a full service mortgage and real estate broker with a long record of successful service in the San Francisco Bay Area. For over four decades they have helped thousands of clients in Alameda County and Contra Costa County obtain home loan financing, and buy and sell homes.
Updated Website Design and Functionality
Colonial came to KO Websites with a typical independent broker’s key need: Keep their online presence up-to-date and optimized for today’s digital marketing requirements. Bay Area website design firm KO Websites built a responsive, mobile-first WordPress site for Colonial that updated their online presence in several ways:
Page and Content SEO
Colonial and KO worked through new copy for the site to meet current search engine optimization (SEO) requirements. We focused on Colonial’s keywords and key phrases describing their real estate and home financing work in their target markets. Pages were rewritten to feature those keywords in a manner that appealed to the human site user, and yet met the site’s SEO-driven need to optimize page speed and present pages in the right way to Google, Bing, Yahoo and other search engine algorithms.
Mobile responsive template
Colonial, as many successful independent businesses do, had been so busy running their business that the website updates had fallen behind. With the move of most consumers to browsing websites on their phones, however, it was time to respond to that market change by transitioning their old site to one that presented them well on the small screens of iPhones and android phones.
Adopt the Company Color Template
The previous site had been built with a color template that no longer reflected their identity. The new site reflected the current red, white and blue company logo and identity.
Add Easy Administrative Tools
Part of the website upgrade was the addition of a widget to present client testimonial snippets on the home page. This site feature adds an easy and fast editing capability, adding new reviews as they are obtained. This is also a method for keeping the site refreshed with new content occasionally, an important SEO management step.
Stay Up With Digital Marketing Trends. Work with KO Websites and SEOPro
Digital marketing in 2019 is complicated, and demands a business owner’s constant attention. Static websites no longer have the impact they did even a couple of years ago. You need to present your online “storefront” in ways that make it easy for site visitors to interact with easily, regardless of size of screen or type of device. And you need to update them frequently.
Get Help with a top Bay Area SEO and Digital Marketing Agency
We work every day as a digital marketing agency on efficient and effective program planning and execution for our clients. How may we help you achieve those same business goals? Contact us through our website, or call us at 510-276-9902.