Author Archives: kowebsites

Get Back to Business Using SEO to Compete in a Pandemic World

Last March the U.S. economy stopped, literally within two weeks, as the first wave of the coronavirus epidemic hit. But we all anticipated no more than a 2-3 month hiatus. After that, we expected to be on top of the situation and opening back up for business.

That didn’t happen, and during the extended shutdown people stopped spending. At first. Then unexpected bursts of activity flared up. Spending exploded online as people redirected their discretionary spending to home-based projects. Outdoor businesses like construction and roofing went back to work, as did AC repair services. Housing came back as rock-bottom interest rates proved too enticing for refinancers and home buyers. Take-out orders for simpler fare like pizza and BBQ, or budget gourmet home delivery offered by caterers, kept a number of our restaurants going (though hospitality is one industry that is truly struggling.)

How do you join them?

How do you reorganize your business to survive and thrive in a pandemic economy that may linger for another year?

What can you do NOW to make the most of pandemic spending patterns over the rest of 2020 and into 2021? Continue reading →

Office Maintenance Company Launches New WordPress Website

One Stop Maintenance, a commercial maintenance and janitorial services company based in Marin County, worked with KO Websites to create a new WordPress CMS website that allows them to better present the quality of their services to prospective property managers and business owners.

One Stop Maintenance has been a leading commercial building maintenance company for well over a decade in Marin, San Francisco, Oakland and Berkeley. Over the past number of years they have also seen demand for their services grow in Sonoma County and Contra Costa County.

A Leading Building Maintenance Company Launches WordPress Website to Showcase Services

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Why Would I Choose Professional Web Design Instead of DIY?

You have multiple options for creating a website for your business. Do-it-yourself (DIY) sites and basic templates that offer limited customization can get you started affordably, although they lack powerful SEO tools (more on that below.) High-end sites, though, might break the budget before they have a chance to generate you any business. You get what you pay for in quality and effectiveness, but small businesses need to walk before they run in some cases, and need to take on manageable web development projects.

Can you afford a web designer and developer?

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KO Websites Builds Medical Device Product Site for Mynosys Zepto® Launch

KO Websites created a series of websites for Mynosys and its Canadian distributor Aequus Pharmaceuticals to launch a new medical device into the cataract surgery industry: the Zepto Personalized Cataract Surgery system or Zepto PCS™. Zepto PCS is a precision capsulotomy system that creates the most accurate, visually centered capsulotomies available as part of cataract surgery.

The flagship site, www.zepto-cataract.com, and its two Canadian variants, found at www.zeptocapsulotomy.ca (with an English and French version) had four key missions:

Present Zepto PCS to the ophthalmology community and provide clinical case studies and videos to drive up interest in adopting Zepto into cataract surgery procedures.
Provide detailed instructions to guide surgeons and staff and give country-based trainers resources for training new clients.
Offer information in non-clinical terms for prospective patients who would be exploring cataract surgery options online.
Offer a register of distributors, with contact information by country.

Continue reading →

KO Websites Launches New Private School Website

Bay Area-based Redwood Christian Schools has new mobile-first, responsive website design

Redwood Christian Schools, a private TK-12 school based in Castro Valley and San Lorenzo, CA has launched a new website to better serve its multiple community audiences.

“We needed a more user-friendly yet attractive look that can highlight our constituents, be a resource to our various audiences, and reinforce the sense of pride we feel for our school,” said Teresa Hendren, Director of Marketing for Redwood Christian Schools. “We have a huge and diverse community of whom we want to connect through our site. Plus, the new website will give us many more options for running and optimizing SEO programming.” Continue reading →

Building a New Website? Here’s Where to Start

If you are thinking about building a new website for your business, start with domain names and hosting services.

In our previous blog, we gave the small business person tips on how to use social media profiles to get a fast start on building an internet presence. Most businesses, however, quickly move up the digital food chain to create and launch their first website.

Once you’ve decided that you need a website for your business or organization there’s a few things you need to understand. You will need a domain name, web hosting services, and web design and web development services (unless you decide to use a basic template or DIY website option).

Why Do I Need a Website Domain Name?

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Does My Micro Business Really need a Full Website in 2018?

Or is there a more cost effective way to market online for small business?

Where to Start? What do I need to know?

If you’re a business in 2018, you must build an online presence. This does NOT mean you must have a website, but you cannot survive on word-of-mouth and recurring customers forever. A constant stream of new customers is the only way to insure longevity. New potential clients and customers find services needed almost 100% online now, so you must be present online in some form. Here are some simple, low-cost ways to do so. Continue reading →

Ideal Landscape Design is a Perfect Website Solution

Ideal Landscape and Concrete, a landscape and hardscape design and construction firm in Burlingame and Menlo Park, came to KO Websites earlier this year with a desire to build a fresh website presence for their firm.

“We are a family-owned landscape and hardscape firm with projects from San Francisco to San Jose along the Peninsula,” said Ideal Landscape co-owner David Alfaro. “Our business is driven by referrals from happy clients. But, we know the first thing a referral does is check us out online! So we need a website that impresses those referrals with the quality of our work. KO Websites has taken our vision and transformed it into a compact but effective site that presents us well.”

The Perfect Small Business Website Package

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6 Steps Toward Website GDPR Compliance

Bringing Your WordPress Website or Other Type of Website into GDPR Compliance

If you do business with European citizens, you know you need to get your customer data management policies and procedures in line with the General Data Protection Regulation (GDPR) that went into effect last month.

European companies are updating their policies and procedures to keep themselves on the right side of the law and avoid hefty fines for non-compliance. American companies should move in that direction, too, as it is only a matter of time before some or all of the GDPR guidelines become adopted in the U.S. Continue reading →

KO Websites Rated Highly for Marketing Services by Online Review Site Clutch

We have received a top rating from the online marketing services review site Clutch in five categories that support the business success of our clients. Clutch is an independent review site that does not accept payment for their analysis, so we are very excited to have been selected as a top agency by them, for the following marketing services:

Digital Marketing

Digital Marketing encompasses all the digital channels through which a business reaches consumers in 2018. Here is the shortest definition we have found, from Dave Chaffey’s book Digital Marketing: Strategy, Implementation and Practice:

“Achieving marketing objectives through applying digital technologies and media.” Continue reading →