Category Archives: Online Marketing

social media marketing

Match Your Social Media Message to the Right Platform

Bay Area Social Media Marketing Crash Course

Social media is a huge part of our online digital lives. Many businesses use social media as part of their Bay Area online marketing strategy, but with so many different platforms, it can be difficult to choose the ones that fit your needs and the right social media marketing strategy. Trying to be active on every platform can be expensive and time-consuming. The key to a high ROI on your marketing dollars is to focus on social media where your brand message meets prospective customers.

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KO Websites Announces Full Remote Customer Support

KO Websites has updated its organization in response to changes in our marketplace to better support our clients and prospects. These changes reflect the impact the past two years of living and working with COVID-19 have had on how our business operates.

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SEO Program Elements - Bay Area SEO Agency

SEO Marketing Scams to Avoid

With SEO Marketing, you get what you pay for. Grand promises with small price tags most often lead to disappointment.

SEO work is a grind that takes months to build up and dedication to keep it humming. It still yields great organic results, so is worth the investment. But any agency that promises miracles is likely a churn-and-burn shop with low performance and high turnover.

Avoid SEO Agencies Making Big Claims on Small Budgets

If you are looking for an SEO Agency, understand that grandiose claims like these nine rarely get cashed in by anyone but the agency: Continue reading →

Example of Long-tail Keyword phrases

A Short Tale About Long-tail Keywords

Long-tail keywords now attract a lot of attention from SEO specialists as voice search options stretch out the phrases people use to search online. Focusing SEO work on long-tail search phrases specific to your value propositions gives your business a couple of profitable benefits.

Long-Tail Keyword Phrases are a Profitable Pursuit for Organic Leads

Small business have tight marketing budgets, so each dollar of time and money needs to be spent wisely. Long-tail keyword strategies fit that need well. Focusing onsite SEO with these hyper-targeted keyword sets can help you punch above your weight to improve SERP performance. Continue reading →

Social Media Marketing Agency Bay Area

Five Steps for Managing Social Media Marketing

Social media marketing is one of the best ways to improve brand visibility and to engage with your audience. The problem is that you’re competing against so many other companies, influencers, and friends. So, you have to manage your social media effectively to pull people into your platform. You can’t simply hope your customers will find you.

Focus on Five Ways to Make Social Media Marketing Work for Your Business

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Social Media Marketing challenges

When Should You Post to Social Media Channels?

When working on posts to social media channels, you always ask “when to post?” You need to time your posts to catch your prospects online and ready to engage. Facebook, Twitter, LinkedIn et al., will warehouse your content forever. But recency drives the algorithm bus with these social behemoths. Freshness helps the software decide whether to present your social media content in your prospects’ feeds.

What time of day works best for posting to Social Media Channels?

So, when is the best time to post to social media? As usual: It depends! Continue reading →

Protect Business website ADA lawsuit

Take Steps Now to Protect Your Business from an ADA Lawsuit

The last 12 months have put massive stress on businesses as they attempt to navigate the pandemic. Into that trouble has dropped another threat. An ADA lawsuit could arrive claiming your business’ website does not meet the accessibility requirements of the Americans with Disabilities Act.

ADA Lawsuits Have Arisen as a Tool to Drive Businesses to Make Websites ADA Compliant

No one argues about the need for accessibility. As part of the massive shift in social behavior driven by the pandemic, consumers have accelerated the shift of their shopping habits online. eCommerce has boomed. So, people with disabilities have increased the call to make eCommerce accessible to all. Continue reading →

KO Websites Talks SEO Content Writing

Does Word Count Impact Page Rank?

Arguments continue over whether you need a 2,000-word-count blog article to have any hope of earning any SEO love from search engines, notably Google. Short answer: You don’t need to hit a word count of 2,000 words with each article you write to earn search engine kudos. That is an artificial goal that makes for an easy meme.

In truth, the optimal length for an article hinges on how many words you need to fully answer a prospect’s question, and position it to be attractive to other writers to earn citations, aka “backlinks.” I have seen a useful two-point test for this, and consider it a good content writer mindset:

  1. Did you satisfy the “search intent”?
  2. Did you fully answer the question asked by the searcher?

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